From Viral Sensation to Beauty Must-Have

In 2023, we launched the Lip Liner STAIN, which went viral with over 1 billion views on TikTok & Instagram.

Our Promise

Sustainable and Effective

Beauty that's good for you and the planet!

• VEGAN ANIMAL TEST FREE
• FRAGRANCE FREE
• GLUTEN FREE
• RECYCLABLE PACKAGING
• NO PARABEN, PEG, TALC, PHTHALATE

Unique Approach

Connecting and Engaging

We value real connections with our customers! By reposting content, surprising them with free products, hosting giveaways, and listening to their feedback, we maintain an engaged and loyal community. Our approach has made us a top-3 brand.